The GTS Team

The Team

The team at GTS (UK) comprises directors situated throughout the UK, supported by our technical research staff.

As well as reporting outputs through a recognised and validated system that no other company can provide, GTS (UK) offers the individual and collective experience of its delivery team. They work to ensure that maximum benefit is wrung out of each stage of the research process and their thoughtful decision making is a critical facet of STEAM’s success.


Cathy James

Managing Director – Cathy has worked for GTS (UK) since 2002. Prior to that she worked for Tourism South and West Wales, running a variety of research and marketing projects, and was involved in the initial set-up of STEAM in Wales in 1999. She has postgraduate qualifications in statistics, social sciences research and environmental science.

Cathy manages all aspects of STEAM in Wales and Herefordshire, working with clients including Unitary Authorities, National Parks, Welsh Water and the Welsh Government. She also leads on broader research within the company, including online surveys, Airbnb research and the development of indicators for sustainable tourism. She is a member of the Wales Tourism Research Group and the British Destinations Executive.

Richard MacDonald

Director - Mac graduated from the University of California at Berkeley with a Joint BA (Hons) in Social Science and History in 1987. Returning to Scotland in 1996, he graduated with an MSc in Tourism from the University of Strathclyde Graduate Business School. He held research and development positions with the Highlands of Scotland Tourist Board, Cumbria Tourist Board, Stirling Council and Scottish Enterprise Fife. During this time he completed an MSc in Marketing at Napier University Business School and was seconded to VisitScotland as Research Manager, before joining GTS in 2008. In addition to his academic degrees, he holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a Certificate in Market Research from the Market Research Society. Mac is based in Fife.

David James

Chairman of the Board – David spent twelve years in the airline industry, followed by twenty-five years in the public sector in Canada and the United Kingdom in the field of tourism, holding a variety of senior appointments prior to establishing Global Tourism Solutions (UK) Ltd in 1997. His main interests in tourism have been marketing, research and development. During the last three decades, his focus has been on the development of robust local tourism indicators and he created, in Saskatchewan, Canada, 1981, the local Tourism Economic Activity Monitor (STEAM), which, since 1990 has been in wide use in the United Kingdom and continues to be developed internationally. Since 2000, he has been active in supporting the adoption and development in various countries of the World Tourism Organisations’ Tourism Satellite Accounting methodology. He has authored and co-authored a number of papers on this topic and on the developing need for Local Sustainable Tourism Indicators, which work continues.

Professor Stephen Wanhill

Director - Steve is Emeritus Professor of Tourism Research, School of Services Management, Bournemouth University and has recently completed a programme as Director of the Unit for Tourism Research, Centre for Regional and Tourism Research, Bornholm, Denmark. His PhD was in Econometric Modelling. His principal research interests are in the field of tourism destination development and to this extent he has undertaken a wide range of tourism development strategies, tourism impact assessments, project studies and lecture programmes, both in the UK and world-wide, covering some 46 countries. He has acted as tourism policy advisor to the Select Committee on Welsh Affairs, House of Commons and has been a Board Member of the Wales Tourist Board with responsibilities for the development and research divisions. He is the editor of the journal of Tourism Economics.