Collective Professional

Professional knowledge
Local consultation
Tourism expertise
Friendly service

The GTS Team

The Team

The team at GTS (UK) comprises directors situated throughout the UK, supported by our technical research staff.

As well as reporting outputs through a recognised and validated system that no other company can provide, GTS (UK) offers the individual and collective experience of its delivery team.  They work to ensure that maximum benefit is wrung out of each stage of the research process and their thoughtful decision making is a critical facet of STEAM’s success.

David James – Chairman of the Board – David spent twelve years in the airline industry, followed by twenty-five years in the public sector in Canada and the United Kingdom in the field of tourism, holding a variety of senior appointments prior to establishing Global Tourism Solutions (UK) Ltd in 1997.  His main interests in tourism have been marketing, research and development.  During the last three decades, his focus has been on the development of robust local tourism indicators and he created, in Saskatchewan, Canada, 1981, the local Tourism Economic Activity Monitor (STEAM), which, since 1990 has been in wide use in the United Kingdom and continues to be developed internationally.  Since 2000, he has been active in supporting the adoption and development in various countries of the World Tourism Organisations’ Tourism Satellite Accounting methodology. He has authored and co-authored a number of papers on this topic and on the developing need for Local Sustainable Tourism Indicators, which work continues.

In 2008 he was invited by UNWTO to chair a Working Group with the task of laying the groundwork for the creation of an International Network to deal with “Regional Economics, Mobility and Tourism”. In 2009 he was invited to become a member of the “Expert Reference Group” of the English Tourism Intelligence Partnership. David is based in Yorkshire.

Professor Stephen Wanhill – Director - Steve is Emeritus Professor of Tourism Research, School of Services Management, Bournemouth University and has recently completed a programme as Director of the Unit for Tourism Research, Centre for Regional and Tourism Research, Bornholm, Denmark.   His PhD was in Econometric Modelling. His principal research interests are in the field of tourism destination development and to this extent he has undertaken a wide range of tourism development strategies, tourism impact assessments, project studies and lecture programmes, both in the UK and world-wide, covering some 46 countries. He has acted as tourism policy advisor to the Select Committee on Welsh Affairs, House of Commons and has been a Board Member of the Wales Tourist Board with responsibilities for the development and research divisions. He is the editor of the journal of Tourism Economics.

David Calway – Managing Director - David graduated with a BSc. (Hons) in Environmental Planning and subsequently gained a Post Graduate Diploma in Town & Country Planning at UCE, Birmingham. He joined the development and research team at Cumbria Tourist Board in 1996 and within a year was promoted to manage the team. Initially responsible for revising the Regional Tourism Strategy for Cumbria, David has worked in the field of strategic tourism development and research (both broad economic intelligence and targeted tourism research) at the local, regional and national levels. Now Director at GTS (UK), he works with a broad client base across England, including local authorities, Regional Tourist Boards, and Destination Management Organisations. David is based in Cumbria.

Cathryn James- Director (Wales) - Cathy has held the position of Projects Manager (Wales) for GTS (UK) since 2002. Prior to that she worked for Tourism South and West Wales, where she ran a variety of research and marketing projects including STEAM, conversion research, and the Wisdom and Walks campaign. She has a BSc (Hons) degree and postgraduate qualifications in statistics, social sciences research and environmental science.

Cathy manages all aspects of STEAM in Wales, working with clients including Unitary Authorities, National Parks, Welsh Water and the Welsh Government. In addition she has overseen a range of other projects such as the 2003 - 2008 South East Wales Visitor Surveys and the 2007 South East Wales bedstock survey. Cathy is based in Swansea.

Richard MacDonald - Director (Scotland) - Mac graduated from the University of California at Berkeley with a Joint BA (Hons) in Social Science and History in 1987, returning to Scotland in 1996 to study tourism at the University of Strathclyde Graduate Business School. Upon graduating with an MSc in Tourism, he accepted a Research & Development position with the Highlands of Scotland Tourist Board. There he developed an in-house research function from scratch and initiated annual customer satisfaction surveys, industry sector research and industry performance surveys: the latter two initiatives were subsequently adopted on a national basis. Moving to the Cumbria Tourist Board, Mac carried out an analysis of the Board’s marketing while commissioning a sustainable tourism census of Cumbria in support of a destination rebranding campaign.

Returning to Scotland again in 2000, Mac took up post as Tourism Officer with Stirling Council for the next five years. During this time he completed an MSc in Marketing at Napier University Business School and was seconded to VisitScotland as Research Manager. In addition to his academic degrees, he holds a Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing and a Certificate in Market Research from the Market Research Society. Alongside his position within GTS, Mac is an Intelligence Officer with the Royal Air Force Reserves. Mac is based in Fife.